Seo Kang-joon Unveils First Digital Cover with Montblanc

Montblanc has unveiled a digital cover photoshoot with actor Seo Kang-joon for a fashion magazine. This is the first cover shoot since Seo Kang-joon was appointed as Montblanc's Asia ambassador, and it holds special significance as it was shot during the global campaign launch event last June in Milan, Italy.

In this photoshoot themed 'Journey,' Seo Kang-joon captures the urban mood and inner depth, expressing Montblanc's "Let's Write" campaign message with his unique sensibility, spotlighting the value of creativity and self-expression.

The styling seamlessly incorporates Montblanc's 2025 fall/winter new leather collection, timepieces, and writing instruments, harmonizing with Seo Kang-joon's unique restrained mood to create a distinctive visual.

Notably, this photoshoot introduces Montblanc's 2025 fall/winter season leather collection, drawing attention. Inspired by the brand's writing culture, the newly unveiled 'Writing Traveller,' along with the grain leather lineup in khaki, black, and noisette colors, offers designs that combine modern sensibilities and practicality, proposing styles that encompass everyday life, business, and travel.

In the styling that harmonizes with Seo Kang-joon's unique restrained mood, Montblanc's leather collection adds meaning by simultaneously embodying the brand's heritage in design and functionality. Additionally, Montblanc's core products for 2025, including the Iced Sea Watch with zero oxygen technology and the Star Legacy Full Calendar Watch, were unveiled.

In the video interview conducted after the photoshoot, Seo Kang-joon shared, "Montblanc is distinctly genuine rather than flashy. I want to become such an actor too, a solid person built up from within," and "Listening to Montblanc's storytelling, the theme of 'Journey' really resonated with me. Right now, everything feels new and exciting." He expressed his thoughts on embarking on his first journey with Montblanc.

The GQ digital cover and photoshoot video featuring Seo Kang-joon and Montblanc can be viewed on GQ Korea's official website and Instagram, and the products featured in the photoshoot are available at Montblanc boutiques and on the official website.